bp connect

First BP Connect stores launched in the UK in 2000, followed by U.S. openings in 2001 (Orlando, Atlanta)

In late 2005, BP began pilot franchising in the UK, franchising several Connect sites with Wild Bean Cafe integration

By 2007, BP announced plans to sell approximately 300 U.S. Connect stores and convert many to the am pm concept, under 20-year franchise and fuel agreements

Achievements & Brand Evolution

• Built strong brand presence with synchronous BP fuel and retail synergy across multiple markets.
• Expanded from UK pilots to hundreds of franchise locations worldwide.
• Adapted strategic branding with the ampm conversion to align with consumer preferences and operational efficiency

Specialties & Unique Selling Points

• The Wild Bean Cafe offers premium coffee, pastries, sandwiches, and café-style ambiance inside gas stations.
• Combines fuel refueling, food & beverage, retail convenience and online usage under one roof.
• Sleek, modern layout with value-driven services like free Wi-Fi and internet kiosks in some locales.

Franchise Model Explained

• Franchise system includes independent dealers or operators taking over BP-owned Connect sites, operating under BP branding and standards.
• Franchise agreements typically run 20 years, often bundled with fuel supply agreements in the U.S.
• BP provides full franchisee training, operations manuals, marketing/regional support, sales planning support, and brand rollout assistance
• Store formats can vary but include WI-Fi, café, snacks, automotive products, and fuel; location selection aided by BP market analysis.