Games 2U

Founded in 2007 by brothers David and Stuart Pikoff in Austin, Texas, Games2U began franchising in 2008, introducing a mobile entertainment model centered around video game theaters and interactive party vehicles

Achievements & Growth

• Achieved over 150 franchise locations across U.S., Canada, and Puerto Rico by 2012, with projections for expansion into UAE, Saudi Arabia, Qatar, Bahrain, Kuwait, and Oman by 2013
• Named in Entrepreneur’s Top 500 franchises and Top 25 fastest-growing franchises in early 2010s

Specialties & Unique Selling Points

• State-of-the-art mobile gaming theaters with flat screens, surround sound, inflatables, fog machines, laser effects
• Perfect for all event types: birthday parties, school functions, corporate team-building
• Flexible ownership model: owner-operate or semi-absentee, with ability to hire event crew
• Proprietary operations and marketing platform (G2Uware) simplifies booking, finance, and promo tracking
• Low fixed costs and high margin events—less demand for physical real estate

Franchise Model Explained

• Operator franchise model only; no company-owned units
• Franchise agreements typically run 10 years (with potential renewals)
• Comprehensive training program: ~4 days classroom + on‑site support and grand opening marketing assistance
• Owners receive full marketing and operational tools, including printed materials and G2Uware digital platform
• Semi‑absentee model possible with part-time staff; ideal for owner lifestyle control