✍️ How to Write a High-Converting Property Description
Last Update 7 months ago
Your property description is your first impression—it should be clear, compelling, and informative. Follow this structure:
1. Start with a Strong Headline
Example:
“Prime Ground-Floor Shop for Sale – Ideal for Retail, 300 Sq. Ft, Main MM Alam Road”
2. Mention Key Features Early
- Size (sq. ft), floor level, front width
- Parking availability
- Current rental income (if applicable)
- Location highlights (corner plot, main road, etc.)
3. Use Persuasive Language
Use words like: ready possession, high footfall, main boulevard-facing, secure investment, etc.
4. Be Honest
Avoid exaggeration or misleading terms. Mention both strengths and minor limitations (e.g., “no lift but easy stair access”).
5. Include a Call to Action (CTA)
Example: “Contact now for a viewing—this property won’t stay on the market for long!”
Pro Tip: Keep the description under 300–400 words. Break it into short paragraphs or bullet points for easier reading.